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If you are about to launch a new product version in the next few months, make sure you book your Web & Email adverts that come with your: Professional, Corporate or Enterprise Partner marketing program! Remember that as a Professional Partner you are entitled to book Web site adverts, Email newsletter adverts or paper catalogue product highlights with us as part of your marketing program.
If you are a Corporate Partner or Enterprise Partner you will be entitled to book 3 or 6 months of Web site adverts, Email newsletter Featured Product Adverts, as well as full page color adverts and full page product highlights in our paper catalogs. Many of you will have booked and used these product adverts and highlights already this year, but some of you may have some unused adverts to use before the end of the year.
The next few months will be the perfect time to use these adverts, as you launch new product editions and versions in the run up to the end of 2010. Please make sure you use these marketing benefits to tell everyone about your latest release.
To make sure you don't miss out - please email us:
Chris Brooke in our US office: chrisb@componentsource.com
Or for Japanese, South Korean & Chinese speaking partners please contact:
Scott Sata in our Tokyo office: scotts@componentsource.co.jp
More info: https://www.componentsource.com/services/publisher/program-details.html |
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Microsoft recently announced Microsoft Visual Studio LightSwitch™, a new version of Visual Studio that they are touting as "The simplest way to build business applications for the desktop and cloud". The product is aimed at non-programmers, power users, or beginner developers and gives them a tool to quickly create business applications using existing data sources currently used within their companies. The user can bind to virtually any data such as SQL Server, SQL Azure, SharePoint Lists, Office documents, or any data exposed through WCF RIA. The creation process for applications is data-centric, starting from single or multiple data sources and tying them visually to a set of screen templates and patterns for creating, searching and updating the data. Basic applications can be created without writing any code by using the built-in LightSwitch application designer. For more advanced users, applications can be further customized through the use of C# or VB as LightSwitch is based on .NET 4 and Silverlight standards. Applications can be deployed to the desktop, as a browser app, or as a cloud-based application.
Microsoft demonstrated LightSwitch at the Visual Studio Live! training conference and expects third-party extensions to allow even more functionality and "customization without programming" within the LightSwitch environment. The screen templates, business data types/validation, business logic components and data-connectors can all be customized, replaced, or supplemented with third-party products. A demonstration of the technology showed a set of replacement screen templates built by Infragistics that allowed a more modern look-and-feel, as well as touch screen functionality by just selecting that third-party template and deploying/running the app. No programming changes were required. Also shown was a custom data connection component created by RSSBus that allowed LightSwitch to natively bind to QuickBooks data, so an application could be built very quickly based on a company's accounting data. RSSBus will be releasing other connectors to allow connections to commonly used local and cloud services like SalesForce.com, Amazon, FedEx and others.
Microsoft announced that LightSwitch is scheduled to go to a public beta on August 23, 2010 but has not announced an anticipated final release date. Pricing for the new product is targeted to be lower than Visual Studio Professional 2010. Owners of the Professional, Premium and Ultimate versions of Visual Studio will probably receive LightSwitch for free as it may be included in future editions of those products.
As this new offering is part of Visual Studio and supports third-party products - this could be an interesting new area for you to investigate.
Microsoft Visual Studio LightSwitch Beta Web site:
http://www.microsoft.com/lightswitch
Read Jason Zanders' blog at MSDN Blogs:
http://blogs.msdn.com/b/jasonz/archive/2010/08/03/introducing-microsoft-visual-studio-lightswitch.aspx
Read Joab Jackson's article at InfoWorld:
http://www.infoworld.com/d/developer-world/visual-studio-lightswitch-brings-development-business-managers-660
Read the News article above that we published in early August:
https://www.componentsource.com/news/2010/08/10/visual-studio-lightswitch-announced.html
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Technology News
The Register reports on Visual Studio Suits up for Business Apps:
http://www.theregister.co.uk/2010/08/03/visual_studio_lightswitch/
ComponentSource US News
Everyone is back from their July holiday in the US, so our latest US paper catalog is on the streets and has also been inserted with DevConnections magazine in the August 2010 Issue. So if you are appearing in our English paper catalog, you just reached some additional readers! To appear in our US paper catalogs: chrisb@componentsource.com
European, Middle East & Africa News
Everyone has gone on holiday in Europe, as August is the big holiday month, but they will all be back in September - so are you ready with your marketing in Europe? Remember our Web site & Email newsletters are available in: French, German, Italian & Spanish - so it is easy for you to reach the European market in their own language and with prices in their local currency. Plus there are several ways for you to highlight your product in Europe in print - as we have a European and UK edition of our paper catalogs.
Paper Catalog: https://www.componentsource.com/services/publisher/marketing-paper-catalog-english.html
Magazine Advertising: https://www.componentsource.com/services/publisher/marketing-magazine-advertising-europe.html
Asia/Pac News
We have started some new print marketing campaigns in Asia/Pac this year, like a new advertising campaign in the leading Nikkei Software magazine in Japan. If you would like to hear more about Nikkei Software magazine email Scott Sata now: scotts@componentsource.co.jp |
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