4 December 2008 | News Archive
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You need to make sure you access this growing market in 2009. Last month we discussed how we can help you reach customers in Europe - this month we are focusing on international sales in the Asia/Pac region. Again we have a lot of choice for you for enhanced product marketing to non-English speakers in this region. You can advertise with us using the Holiday Season 25% Discount Special Offer, but did you know that the Web and Email Newsletter adverts you reserve are also translated for you into Korean? And that the same options are available for you in Japanese? Yes - you can book Japanese Web adverts & Email adverts with us and we do all the translation work for you! No other Web Site or Email Newsletter offers you this service and helps you get your message to non-English speakers in the Asia/Pac region. You can also get your product text translated into Korean and/or Japanese on our Web site to help boost your sales to Korean and Japanese customers.

Our paper catalog is printed in 2 special editions for the Asia/Pac market. The first is produced in Japanese with JPY pricing for our Japanese customers. The second is printed in Korean with KRW pricing for our customers in South Korea. The catalogues are created every 6 months and mailed directly to our best customers. The Japanese edition is printed in Jan & Jul, the Korean edition is printed in Apr & Oct. We can therefore closely match your new release schedule in either Korea or Japan and we take all the pain away - by translating your product text and any advertising artwork for you into Korean and Japanese. Language is therefore no longer a barrier and you can reach this audience in 2009 with your product message.

Finally, if you wish to target a specific country and take your product beyond the ComponentSource audience - we have co-funded magazine advertising programs available for you in both Japan and South Korea. This enables you to reach two separate audiences, in their own language, in different countries for a very low price. Again - we do all the artwork creation and translation work for you - you just need to approve the advert.

Plus - watch this space for more exciting news from ComponentSource in the Asia/Pac region during 2009!

Web site advertising in Korean and Japanese
Email ads in Korean and Japanese
Translation Services into Korean & Japanese
Reach our best customers in Japan
Reach our best customers in Korea
Reach other developers in Korea & Japan

If you have any questions about this topic, please email: harryk@componentsource.com or chrisb@componentsource.com
We all tend to focus on on-line advertising and we have lots of great offers for you for Web, Keyword and Email Newsletter adverts, but how do you get your full page product advert and brand in front of all our buying customers in the US and Europe? The answer is easy - advertise in our English paper catalogue that is published quarterly and mailed directly to all our best customers. We guarantee to print at least 200,000 catalogs per year and they are printed with different currency pricing for distribution in the US, UK and Europe.

Issue # 69 is being distributed in Jan 2009 to all our customers in the US, UK and mainland Europe, plus we have a special bonus for this issue! We will also be distributing Issue # 69 with SD Times magazine in the US in their Feb 1st, 2009 issue. So you will not only get to reach our customers - but also the SD Times readership in the US during February.

So where will the next Issue be going in Apr-Jun 2009? We are delighted to announce that Issue # 70 will again be poly-bagged with MSDN Magazine and TechNet Magazine inside the delegate bag at Microsoft Tech Ed in LA in May 2009. So not only will you reach our best buying ComponentSource customers in Issue # 70 - but we will also take you to a high quality audience of professional developers and IT pros from all over North America. So make sure you reserve your space in Issue # 70 by Jan 5th 2009 and get us your renewed artwork by Jan 7th 2009 to take advantage of this great opportunity to reach a high quality audience with your product message.

Reach our customers in the US & Europe
Reach all the MSFT Tech Ed delegates too

If you have any questions about this topic, please email: harryk@componentsource.com or chrisb@componentsource.com
US News
Some more M&A action in the last few weeks that I forgot to mention in October! Did you notice that Acresso Software has announced that they are to acquire Intraware? Acresso make InstallShield, InstallAnywhere, Admin Studio and FlexLM. The full press release can be found here:
http://www.acresso.com/company/newscenter/pressreleases/press-releases_9323.htm

European, Middle East & Africa (EMEA) News
Did you know that 45% of our sales come from EMEA? This region is very important for you to focus on as a way to diversify your sales outside the US. Make sure that during 2009 you are making the most of our channel to this multi-lingual market. If you have any questions about this topic, please email Harry Kelly: harryk@componentsource.com

Asia/Pac News
Did you know that 25% of our sales come from Asia/Pac? Put this together with EMEA above and you can see that 70% of our sales are from outside North America. Japan and South Korea dominate our sales in this region, but sales in Australia, New Zealand, Taiwan, Hong Kong and PR China are important too! If you have any questions about how we can help you grow your sales in Asia/Pac, please email Scott Sata: scotts@componentsource.co.jp

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