27 January, 2006 | News Archive
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We are often asked what products sell best at ComponentSource. The answer is that the most recently revised products sell better than older ones and quite often the third generation of a product - V3.0 - will sell better than the V2.0 or V1.0 predecessors. So when did you last revise your products? Is it over 12 months ago? If so - you are now late with your product release - certainly from the customer perspective. Customers expect you to be continually updating and enhancing your products - if you don't do this regularly - your customers will go off to someone else who they believe will look after their evolving needs better. If your sales are flat or worse still in decline - ask yourself - when did I last revise my products? Or when did I last launch a new product? You could be sitting on a small goldmine - for example there may be hidden $$$$$ in that old ActiveX or COM based product that you've been ignoring! Just look at the latest new release from Data Dynamics of an established ActiveX product: ActiveBar V3.0. If you need advice on product revisions or pricing and licensing strategies - please contact: harryk@componentsource.com
As you know - each quarter we print and distribute 50,000 printed paper catalogs. In January we sent 25,000 copies of Issue # 57 to be poly-bagged with MSDN, Dr. Dobb's Journal and Software Development magazines March 2006 Issues in the US - so you are getting excellent exposure in the US right now with ComponentSource. The remaining 25,000 were sent out in North America and Europe to our best customers. Previously 15,000 copies of Issue # 56 were sent out poly-bagged with VSj Magazine in the UK in Oct/Nov 2005 and we do plan to continue these special distributions with targeted magazines globally in 2006. If you would like to appear in the paper catalog - you need to be a Professional, Corporate or Enterprise Partner or you need to buy a full page advert. Full details on these advertising programs can be found on the Publisher Program Details section of our Web Site and on the Paper Catalog details page. If you have any questions - please email harryk@componentsource.com or chrisb@componentsource.com
US News - Meet us at the VSLive! in San Francisco from Jan 29th to Feb 1st. Both Chris Brooke and Harry Kelly will be attending the Fawcette Technical Publications VSLive! event and would be happy to meet up with you to discuss our partnership and your product plans for 2006. To schedule an appointment with us, please contact: chrisb@componentsource.com

European News - Microsoft TechEd Europe 2006 Date & Venue Change! Microsoft Tech.Ed Europe 2006: Developers will take place on Nov 7th-10th, 2006 in the CCIB in Barcelona, Spain. The event has been moved back to Barcelona and split in two with a Developers event followed the next week by an IT Forum event. Full details can be found at: www.microsoft.com/europe/teched

Asia/Pac News - Meet us at the Developers Summit 2006 in Tokyo on Feb 9th/10th. We will be exhibiting at this SHOEISHA event and Scott Sata will happy to meet up with you to discuss our partnership and your product plans for the Asia/Pacific market in 2006. To schedule an appointment with us, please contact: scotts@componentsource.co.jp

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