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In this the third and final part of our three part series focused on helping you with your marketing and budget planning for 2011, we focus on activities and services that will help you to grow your sales in the North American region. The US is our largest country for sales in the world, so we can help you grow your product profile and sales in the US! We also make significant sales in Canada & Mexico, as well as servicing South America with Customer Service personnel who speak Spanish and Portuguese, as well as English. Plus, we have a GSA Schedule that helps us supply your products more easily to US Government customers - don't miss out on this massive Govt sales opportunity in the US! See the Letter of Supply action item at the end of this Newsletter to make sure your products are on our GSA Schedule in the US.
So how can we help raise your product profile and sales in the US? First we have free marketing options that you can use to highlight your product launches. Every new release is highlighted automatically on our Web site when it is revised and added to our site - so if you keep us up to date regularly with your new releases - you will get free New Release marketing. Plus - all New Releases are mentioned in our Weekly Email Newsletter that goes out to 200,000+ people each week. Finally - we also write News articles about significant New Product Releases - these are published every day in our News pages and also are provided as RSS New feeds, as well as being published on Twitter. So if you have something significant to shout about - make sure you let us know and we will help highlight it for you in our News area to our US audience.
If you wish to augment the free marketing mentioned above, then you can run additional Web site adverts or Email Newsletter adverts timed to appear as your product launches. These Web Ads & Email Newsletter Ads are displayed in English & Spanish - so it helps to get your message across to non-English speakers in both North & South America. The Web ads can be small and cost from as little as $240 per month right up to LARGE Home Page adverts costing $4,000 USD on our Home Page. If you are a Prof Partner you get to buy these for $3,200, if you are a Corporate Partner they cost $2,800 and if you are an Enterprise Partner they only cost $2,400 for the week. So you will find a Web advert that fits your budget as well as your target audience.
Web site advertising: https://www.componentsource.com/services/publisher/marketing-web-site-advertising.html
Email advertising: https://www.componentsource.com/services/publisher/marketing-email-advertising.html
If you wish to go beyond on-line Web & Email marketing - we offer print advertising options too to reach our US audience. First we have our English paper catalogue US Edition. This is sent out each quarter in the US in Jan, Apr, Jul & Oct to our best customers - so these people will have bought a product from us already and as such are the ideal target audience for your advert and message. We also often insert it in major US developer magazines, such as: MSDN Magazine, SD Times, VS Magazine & DevConnections.
US Edition Paper Catalog: https://www.componentsource.com/services/publisher/marketing-paper-catalog-english.html
If you wish to reach a US audience in print, but cannot afford the cost of a full page advertising campaign, why not share the cost with us and some of our other partners? We advertise in MSDN Magazine and SD Times each month - with 4 products highlighted on a page. You can be part of that advert for a fraction of the cost of a full page advert and reach a high quality US audience. Why not take a look at the options that are available and the cost - you may get a pleasant surprise that allows you the stretch your 2011 marketing budget further!
US Magazine advertising: https://www.componentsource.com/services/publisher/marketing-magazine-advertising.html
This North & South American marketing is backed by customer service in English, Spanish & Portuguese (for the Brazilian market) and a network of toll free numbers from 12 countries that span the whole of North & South America - so that your potential customers can call us for free to ask pre-sales questions about your product. So when we create the demand for you - we are here to answer customer questions for you - even if you are in the wrong time zone, or do not speak the right language for the customer. Plus customers can buy from us not only in US Dollars, but also in Canadian Dollars, Mexican Pesos & Brazilian Reals...
If you wish to promote your products more strongly in US, Canada and in the South American region - please review the links above to get more details and the costs in 2011 for your marketing budget.
If you wish to discuss your plans for marketing in 2011, please email Chris Brooke in our US office: chrisb@componentsource.com |
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The US marketplace moves very fast and changes direction rapidly as new technologies emerge. So what are your plans to have new products that will appeal to the US developer and IT pro market for the New Year? Back in June 2010 we highlighted some potential new areas where you may wish to develop new products. With Mobile Devices being hyped heavily - clearly iPhone, Android and Windows Phone 7 are definitely worth considering! But what about other areas? Have you moved to WPF or Silverlight yet? Have you considered the other new areas that are emerging - like HTML5? What opportunities do these new platforms bring to you? What about other platforms? Have you look at Adobe Flex? We have a Flex based product from IBM ILOG called Elixir now that is regularly in our Top 10-20 Bestseller list!
iPhone, Android, Windows Phone 7 & HTML5:
https://www.componentsource.com/Services/NewsArchive/PublisherNews/Jun10/PUB.html
Back to basics! Have you made your existing products compatible with Visual Studio 2010? .NET Framework 4? Or have you got your product to work with the latest releases of Microsoft Office 2010 or Microsoft SQL Server 2008 R2? Have you looked at Denali yet? Have you updated your WinForms and ASP.NET AJAX product recently? Do they work properly in the new environments and Web browsers that have been released in the last 6-12 months? If you want your US customers to buy your products - it will help if you are up to date technology wise! Plus - it will reassure your potential customers that you are investing in your product and continuing to improve it and support it.
We often highlight technology areas that we think are becoming important - so make sure you review our Publisher Newsletter archive - to make sure you haven't missed out an some new ideas or emerging technology trends. They often get adopted by our US customers first!
Previous Publisher Newsletters: https://www.componentsource.com/news/publisher/index.html |
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Technology News
Microsoft SQL Server code named Denali - the future for SQL Server?
SQL Server Denali: http://www.microsoft.com/sqlserver/en/us/product-info/future-editions.aspx
Download the CTP1:
http://www.microsoft.com/downloads/en/details.aspx?FamilyID=6a04f16f-f6be-4f92-9c92-f7e5677d91f9&displaylang=en
ComponentSource US News
Boost your US Govt sales using our GSA Schedule! Thanks to everyone who has already sent back the signed Letter of Supply to Chris Brooke in our US office. This will enable you to sell your products to our US government customers under our GSA Schedule for the next 4-5 years. Without a signed Letter of Supply, your products will not be available for sale to our US Govt audience. Please remember to print this letter on your official corporate letterhead, sign and fax it back to us at: (770) 250-6198.
For more info contact Chris Brooke: chrisb@componentsource.com
European, Middle East & Africa News
Thanks to everyone that we met at Microsoft Tech Ed Europe in Berlin in November! It was a great event and well attended this year. If there was something you wished to discuss with us at the event about your plans for 2011 - but forgot to mention - then please email us now. That way we can start to plan some product launch marketing with you - free of charge! Where will Tech Ed Europe be next year? Watch this space...apparently it is moving away from Berlin...
Please email Harry Kelly to discuss your product launch plans for 2011 in Europe: harryk@componentsource.com
Asia/Pac News
Have you tested your product on the Japanese Edition of Windows? Does your product support Unicode and/or the Double Byte Character set to display Japanese text correctly? Have you got customers in Japan happily using your product already? If so we would like to know about it - as we may need to translate your English product descriptions for you into Japanese - to help boost your sales in Japan!
If you would like to find out more about this - please email Scott Sata: scotts@componentsource.co.jp |
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Did you know that we have over 1,075,000 registered users of our Web site now?
The exact number is 1,076,212 today...that is a big audience for you to reach. Plus 200,000 of them have opted in to receive our weekly Email Newsletter that highlights new product releases in 7/8 different languages worldwide. Make sure you keep us up to date with your new releases - so that we can tell all these people about your new software. |
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