As far back as the August 2009 newsletter we started to mention the need for you to start thinking about planning your marketing for Q1 & Q2 2010. Well we are in Q1 2010 already - so now is the time to start turning those plans into reality. Here is an excerpt from the August 2009 newsletter:
"So with all this change in the market - what are your product plans? How are you going to get your existing products tested with Windows 7 and Visual Studio 2010? When do you plan to release your new products that support Windows 7 and VS 2010? How will your customers get upgraded to these latest new releases? If you have WinForms and ASP.NET editions of your products already - what are your product range and bundling plans when you add WPF and Silverlight? Have you published a product Roadmap to let your customers see that you will help move them forward into these new technological areas? How is your licensing and pricing model going to change in the coming year? We are here to help - with free product licensing and pricing advice."
So did you create and publish that product Roadmap for your customers?
In September 2009 the newsletter also covered the need to emerge from your coding bunkers in 2010 and get out there and put the word on the streets about your new products - here is what we said back in September 2009:
"There will be lots of reasons for you to launch new products, new editions and new versions early in 2010 - with Windows 7, Visual Studio 2010 and many other new products from Microsoft and others hitting the streets. So having hunkered down and hidden yourselves away writing lots of great new code in 2009 - it is now time to blow the dust off your marketing plans and start thinking about more positive things than the global credit crunch - like growing your sales!
So how are you going to tell all those developers and IT pros that you have not forgotten about revising your product? Or that you now support Windows 7 or Windows Server 2008 R2 or Exchange Server 2010? Or that you now have WPF or Silverlight editions of your components for Visual Studio 2010? Or that you have created a new SharePoint utility - that will save them lots of time and effort...
ComponentSource is unique in that we can offer you the ability to market your products on-line worldwide in multiple languages, as well as by email in 9 languages including Japanese, Korean and Chinese. Plus we have not forgotten about the importance of print - with our own paper catalogs for the US, European, Japanese and Korean markets - as well as co-op marketing in magazines in the US, Europe & Asia/Pac."
So here we are in Q1 2010 and NOW is the time to start pushing your products again! You need to market now to make the most of the new releases you will make during 2010. We have lots of great ways for you to take your message to our global audience, with on-line Web adverts, Email newsletter adverts, print adverts in our catalogs, plus print adverts in magazines in the US, Japan, Korea, Germany, France... why not book now?
See all the different Marketing Opportunities available to you with ComponentSource.
If you have any questions about the Marketing Opportunities available please email:
Chris Brooke: chrisb@componentsource.com or Kerry West kerryw@componentsource.com in our US office.
Aug 2009 Publisher Newsletter
Sep 2009 Publisher Newsletter
