Microsoft SQL Server is a cloud-ready information platform that will help organizations unlock breakthrough insights across the organization and quickly build solutions to extend data across on-premises and public cloud, backed by mission critical confidence.

Mission Critical Confidence
SQL Server helps further protect an organization’s infrastructure – getting you the nines and performance you need at the right price, especially for mission critical workloads. When you make a bet on Microsoft, you get more than a trusted platform; you get a trusted business partner and trusted ecosystem of experienced vendors.

Highlights

• SQL Server AlwaysOn - A new, unified high-availability solution for greater uptime, faster failover, and better use of hardware resources.
• xVelocity In-memory Technologies - Enable a generational leap in performance across data warehousing and business intelligence built-into the database and analytics tools.
• Distributed Replay - Production-like application testing enables high scale out testing for mission critical apps, configuration changes, and upgrades.
• Enhanced Audit - Increase manageability related to auditing with audit resilience, filtering, user-defined audit, and enablement across all editions to better enable organizational compliance.

Breakthrough Insights
SQL Server helps customers unlock new insights with pervasive data discovery across the organization while providing tools for IT to deliver credible, consistent data and large scale analytic and data warehouse solutions.

Highlights:

• PowerPivot - Empower users to access data from any source and easily collaborate and share insight.
• Power View - Discover new insights with Power View, an interactive browser-based data visualization tool.
• BI Semantic ModelProvide a consistent view of varied data sources and easily transform end user apps into corporate BI solutions.
• Data Quality Services - Reliably profile, cleanse, and match data by using organizational knowledge and 3rd party data.

Cloud On Your Terms
SQL Server helps enable organizations to quickly create and scale Hybrid IT solutions across server, private or public cloud while connection points from SQL Server 2012 make it easy to take advantage of Windows Azure Platform benefits—build, extend, and manage anywhere.

Highlights:

• SQL Server Data Tools - Build next generation web, enterprise and data aware mobile applications across on-site and public cloud environments with SQL Server Data Tools.
• Data-tier Application Component (DAC) Framework - Seamlessly build, package, and move databases across traditional server and private or public cloud for maximum flexibility across a Hybrid IT technology infrastructure.
• SQL Azure Data Sync - a cloud service that provides bi-directional data synchronization between databases across datacenter and cloud for enabling new, creative hybrid application scenarios.
• License Mobility - Support Hybrid IT through unique use rights that allow organizations to freely move applications across instances across server, private and public cloud with SQL Azure.